As Andreas Rivera wrote on Business.com in his article, “Why You Should Advertise on Podcasts,” if you’re not advertising on podcasts, your company is missing out. 

Let Rivera spell out the advantage for you.

“If you’re an avid podcast listener, then you’ve likely heard advertisements for brands you hadn’t heard of before but are now familiar with. Blue Apron, Squarespace, Loot Crate, Audible and dozens of other brands don’t regularly advertise on traditional media, but we’ve grown accustomed to hearing our favorite podcasters tout these products and services.

Most of these companies were mere startups when they started advertising on podcasts, and they’ve since exploded into popularity. A study by the Interactive Advertising Bureau (IAB) forecasted podcasting revenues to reach more than $220 million by the end of 2017, which shows that more marketers are pouring money into advertising with podcasts.

IAB has subsequently released the Podcast Playbook, which states that about 24 percent of U.S. consumers listen to podcasts on a monthly basis and, on average, subscribe to at least six podcasts per week. With those numbers, it’s hard to deny that podcasts are on the rise and can have a huge influence on consumers’ choices.”

Listeners hear advertisements again and again.

On top of the mobility of podcasts, since they’re primarily heard through smartphones, WhyPodcasts.org says that advertisements on a podcast are likely on those episodes permanently and will be heard by any listeners replaying those episodes or bingeing the series.

Listeners are more responsive to ads read by the podcast hosts they trust.

Another advantage is the unique type of advertising available on podcasting. IAB’s study found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like any type of endorsement. Listeners trust their podcast hosts and appreciate personal takes and banter on the product or service. It’s become customary to send the hosts a sample or example of the product or service they’re advertising so they can talk in depth about it and their experience with it. Consumers are more likely to respond to sincere and authentic conversations about a product than to prewritten copy and talking points.”

Let’s talk!

If you’re interested in becoming a Sponsor of the History with Mark Bielski Podcast, we’d be happy to talk with you about an advertising package that makes sense for your company.